Posting ID: jobdetails-business-analysis-data-analysis-090428135212

Y & R

For more than 75 years, Y & R Advertising has delivered on its promise to be its clients’ most valued partner, providing innovative, brilliantly executed ideas that transform brands and businesses. Superior brand knowledge, coupled with a creative philosophy of “inspired simplicity” make Y&R one of the world’s most successful advertising agencies. Today the Y&R Advertising global network includes over 170 cities in 78 countries.

As we embark upon an exciting phase, we invite applications for the position of:

ANALYST/ STATISTICIAN

Job Description:

• He/She is responsible for collecting and processing all relevant research data into relevant information to support the planners in strategy planning.
  
• Using available brand audit and tracking database resources (Brand Energy, Brand Asset Valuator), he/she extracts and highlights relevant insights on client's brand and competition.
  
• Interfacing internally with the Planners and Account teams, the Assistant Manager-Brand Insights is a strong support resource for decision making.
  

• Perform, interpret and apply analytics to strategic brand development and brand positioning.
  
• Pro-activity in identifying areas for improvement in data, systems and processes
  
• Experience in data management
  
• Strong data skills and data analysis
  
• Good statistical knowledge especially in cluster analysis, factor analysis, correspondence analysis, regression modeling strategies.
  
• Proficient in MS Excel and Powerpoint
  
• Experience using SPSS/SAS/Stata or other statistical package.
  

• Strong sense of accountability
  
• Ability to operate in fast-paced environment & manage multiple projects simultaneously, with little supervision
  

• Degree in Statistics, preferably with marketing knowledge
  
• 4-6 yrs professional experience with a minimum of 2 years experience in quantitative research.